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How Kirby Swim Upgraded Customer Communication with Digital Signage

Discover how Kirby Swim transformed communication across their centres using Samsung displays and Fusion Signage software.

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see the full case study study on our project page

Helping a Leading Swim School Go Digital

Effective communication in swim schools is essential. From class changes and term breaks to safety reminders and promotions, families rely on clear and timely updates. For Kirby Swim, a trusted swim school with four locations across Perth, this was becoming increasingly difficult without a signage system in place.

To bring their communication up to speed, Kirby Swim partnered with Display Australia to roll out a complete digital signage solution across all four centres. The result is a modern, centralised setup powered by Fusion Signage that makes it easy for their team to deliver consistent messages from head office to poolside.

Digital Signage for Swim Schools: Why It Matters

Before the upgrade, Kirby Swim had no digital screens in their centres. Information was relayed through static posters, paper notices, and in-person reminders, which meant promotions were often missed and important updates were not always visible. The team needed a way to share updates instantly across all sites, without increasing admin for their staff.

Digital signage offers an ideal solution for swim schools. It improves how facilities communicate with families while presenting a more professional and polished environment. With the right screens and a reliable content management system, information can be delivered in real time, from anywhere.

The Display Solution: Samsung Screens and Fusion Signage

Display Australia supplied and installed a mix of 43” and 50” Samsung QBC Series commercial displays across Kirby Swim’s four Perth centres. These screens offer ultra-clear 4K resolution, a slim commercial-grade design, and are built for reliable 16/7 operation, perfect for high-traffic areas like swim school reception desks and entryways.

Each display was pre-configured with Fusion Signage Advanced, a cloud-based CMS that allows the Kirby Swim team to manage content across all centres from one central dashboard. No USB drives, no site visits, and no complicated tech required. Staff can now log in from any computer and instantly update messages, schedule promotions, or rotate seasonal content across all locations.

Benefits of Cloud-Based Digital Signage for Swim Centres

The Kirby Swim rollout demonstrates how digital signage can transform operations in multi-site education and recreation facilities. Some of the key benefits include:

Consistent Messaging Across Locations
With Fusion Signage, content is updated from a single dashboard, ensuring the same messages appear across all four sites at the same time.

Time-Saving for Staff
Digital updates eliminate the need for printing and manual poster changes, allowing team members to focus more on customer experience.

Professional Look and Feel
Samsung’s QBC displays create a modern, vibrant atmosphere in the centres and elevate the brand experience for families and new visitors.

Long-Term Scalability
The system is built to grow with Kirby Swim. Additional screens or new locations can be added to their existing signage network at any time, with minimal setup.

Bringing Swim Schools into the Digital Age

Kirby Swim’s digital signage upgrade is a great example of how simple, reliable technology can make a major difference to internal operations and customer experience. With an easy-to-use platform like Fusion Signage and commercial displays that are built to last, the team now has a future-proof system that supports their goals.

If your swim school, education facility or multi-site business is still relying on outdated signage, it might be time for a change. At Display Australia, we supply, install and manage complete digital signage systems tailored to your industry. We make the process simple and the results impactful.

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