Our team upgraded 44 sites to Samsung commercial displays and Fusion Signage, securing $9,196 in annual recurring savings.
Project:
National Digital Signage Rollout and CMS Migration
Client Sector:
Retail & Leisure (National Swim School Network)
Location:
New South Wales, Victoria, Queensland, Western Australia
Technology Deployed:
Samsung QBC Commercial Displays, Fusion Signage
Annual Recurring Savings:
$9,196
Clear communication is vital in the fast-paced world of Retail & Leisure Digital Signage. Display Australia was recently engaged to manage a complete National Digital Signage Rollout for a major swim school operator. The client needed to upgrade their technology across four states: New South Wales, Victoria, Queensland and Western Australia.
This project was more than just a hardware upgrade. Carlile Swim Group was struggling with unreliable screens and an expensive, difficult software system. They needed a partner who could fix the underlying infrastructure issues while reducing their monthly operating costs.
We started the project with a full audit of the client’s existing setup. It quickly became clear why they were facing reliability issues. The network was running on residential televisions rather than commercial displays.
This highlighted a common misunderstanding regarding Commercial vs Residential Digital Signage. Residential TVs are built for living rooms, not for the humidity and heat of a busy swim school. Because these screens were running for sixteen hours a day, they were overheating and failing at a high rate. Using them in a business setting also voided their warranties, leaving the client to pay full price for every replacement.
The software situation was equally problematic. The client was paying approximately $30 per screen per month for their old Content Management System (CMS). Despite the high price tag, the system was hard to use. Staff struggled to update content, which meant important customer messages were often missed.
Display Australia designed a solution that solved both the hardware risk and the financial inefficiency.
First, we replaced the residential TVs with Samsung QBC Commercial Displays. These units are engineered specifically for commercial environments. They can operate for sixteen hours a day without overheating and feature components that resist the wear and tear of a humid aquatic centre. By standardising on one reliable model, we ensured every site looked professional and consistent.
Second, we tackled the costs. We executed a full Fusion Signage Migration to replace the expensive legacy software. Fusion Signage is an Australian platform known for being easy to use. Crucially, it allowed us to drop the monthly licensing cost from $30 down to just $14 per screen.
The move to Fusion Signage delivered immediate Digital Signage Cost Savings. The client retained all the features they needed, such as group scheduling and remote monitoring, but paid less than half the price.
Across the network of 44 screens, this simple switch saves the client $9,196 every single year. Over a standard three-year lifespan of the hardware, that equals nearly $28,000 in savings. This proved that upgrading technology can actually improve the bottom line.
A major challenge in Multi-site AV Integration is logistics. The client could not afford disruption during their busy class times. They needed the installation to be fast and invisible to their customers.
To achieve this, Display Australia used a "Zero-Touch" preparation method. We did not just ship boxes to the sites. Instead, our team unboxed every screen and media player at our own warehouse first. We updated the firmware, installed the software and in some cases pre-loaded them with content.
When the hardware arrived at the swim schools, the local installers simply had to hang the screens and plug them in. The devices are then connected to the internet and download their content. This saved hours of time on-site and ensured a smooth rollout across the country.
This project shows the value of handling Corporate Technology Upgrades Australia-wide with a strategic mindset. By switching to Samsung QBC Commercial Displays, we stopped the hardware failures. By moving to Centralised Content Management Systems, we made life easier for the head office team.
Most importantly, we turned a maintenance headache into a profitable asset. This Digital Signage ROI Case Study proves that with the right advice, you can build a better network and save money at the same time. Display Australia continues to support the client as they grow, providing a scalable foundation for their future.
The financial success of the project remains a standout achievement. The annual saving of $9,196 acts as a continuous return on investment, validating the decision to audit and upgrade the system. The client now possesses a scalable digital signage foundation. As they open new swim school locations, adding a 45th or 46th screen is a simple, predictable process with known costs and standardised hardware.
