RB Diamond Jewellers

RB Diamond Jewellers, a premium jeweller known for its craftsmanship and luxury collections, opened its new retail location in one of Parramatta’s newly developed commercial towers, located directly next to Westfield Parramatta. As part of the store’s launch, Display Australia was engaged to supply a digital signage solution that would deliver maximum visibility, brand impact, and reliability within a high-traffic retail environment.

The client required a large-format commercial display that could withstand the challenges of a brightly lit shopfront and capture the attention of passers-by. With the store situated in a bustling pedestrian precinct and exposed to natural light throughout the day, standard commercial displays would not be effective enough.