Bailey Nelson is one of Australia’s most recognisable eyewear brands, celebrated for blending quality, affordability and a contemporary in-store experience. At their Bondi Junction store, a full renovation presented the perfect opportunity to upgrade the in-store environment with digital signage that would showcase campaigns, promotions and brand storytelling in a bold and modern way.
The team already had a preference to manage content through their own software platform, so they did not require a bundled package with installation or software licensing. Their focus was on sourcing a premium display that could be integrated seamlessly into the new fit-out while ensuring long-term reliability and a strong return on investment.
Digital Signage Supply & Consultation
Display Australia supplied a Samsung 85” QMC commercial display for the project. This model was chosen for its ultra-high-definition resolution, slim design and ability to perform consistently in a busy retail setting.
By purchasing the screen outright through Display Australia, Bailey Nelson avoided unnecessary costs they did not need, while still gaining access to premium-grade hardware. The display was then paired with their internal system, allowing the team to maintain complete control over their content management.
The result was a striking digital feature that complements the store’s fresh new look following the renovation. The Samsung QMC delivers bright, sharp and consistent visuals that bring Bailey Nelson’s campaigns to life in-store, helping to create a highly engaging customer experience. At the same time, Bailey Nelson was able to keep costs under control by investing only in the hardware they required.
This project demonstrates how Display Australia supports retailers in tailoring solutions to their circumstances. By supplying the right display during the Bondi Junction renovation, we helped Bailey Nelson achieve a premium in-store upgrade that combines high-quality visuals with practical cost savings.
