Retail Digital Signage
High Brightness Digital Signage
Window Digital Displays
As a multi-award-winning design studio specialising in high-end bathrooms and interiors, AM Bathrooms requires a visual presence that reflects the premium quality of its work. With a highly visible, glass-fronted showroom, they had a prime opportunity to attract the attention of street and foot traffic.
However, showcasing an extensive portfolio of luxury renovations is difficult to achieve with static window graphics or standard signage. To truly capture the detail and beauty of their designs, AM Bathrooms needed a dynamic, modern medium that could act as a continuous exposure tool, engaging potential clients both during the day and after hours.
AM Bathrooms engaged Display Australia to supply a commercial-grade digital display that could effectively broadcast their photo and video content directly to the street.
The primary objective was to deploy a large-format screen that would act as a digital portfolio and a beacon for the business. Because the screen would be positioned directly behind the storefront glass, a critical requirement was that it could overpower natural daylight and window reflections.
A standard consumer TV or basic commercial display would appear washed out and dark during the day, defeating the purpose of a street-facing marketing tool..
We supplied a 75-inch super high-brightness Samsung OM75A indoor display to serve as the visual centrepiece of their storefront. This specific unit is engineered exclusively for window-facing environments, making it the perfect fit for the studio.
The OM75A boasts an incredibly high brightness level, ensuring that the screen remains vibrant, crisp, and fully readable even in direct sunlight. This guarantees that AM Bathrooms’ high-resolution project photos and videos are always displayed at their best.
Designed to capture attention day and night, the display is built for continuous operation. It easily handles bright daytime conditions while maintaining brilliant, accurate colours in the evening, acting as a 24-hour salesperson for the brand.
The screen was elegantly suspended from the ceiling directly behind the front window. Its slim profile and clean cable management ensure the back of the display looks just as neat from inside the office, blending seamlessly with the studio’s luxury interior.
The installation has completely transformed the AM Bathrooms storefront. It is no longer just a static window; it is an active, moving portfolio that stops foot traffic in its tracks.
By running high-definition video walkthroughs and striking before-and-after photos, the business can visually communicate the premium quality of their craftsmanship to anyone walking or driving by. The screen effortlessly handles the environmental challenges of a glass shopfront, ensuring that the brand’s first impression is always bright, bold, and entirely on brand.
Instead of waiting for clients to walk through the door to see what they can do, AM Bathrooms is now taking their award-winning designs directly to the street.
For design studios, real estate agencies, and premium retailers, the storefront window is your most valuable piece of advertising real estate.
However, this project proves that throwing any screen in a window won't work. To truly capitalise on foot traffic, you must invest in high-brightness, window-facing hardware.
A display that washes out in the sun actively damages brand perception, while a specialised screen like the Samsung OMA series elevates it. When executed with the right hardware and a sleek mounting solution, digital signage becomes an elegant, relentless, and highly profitable tool for business exposure.
